Insights and perspective.

Read about developments in B2B and Business-to-Government marketing, and the opportunities for your business.

Business-to-Government EN

Public-sector customers are willing to buy, but they do not want to be sold to

How do B2G, Business-to-Government, companies succeed with MarCom in a market where sales rhetoric does not work, and may even damage sales?

Thought Leadership EN

Thought Leaders and LinkedIn are a strong match

LinkedIn has made several interesting changes to its algorithm that favour content with substance. In other words, content based on knowledge, insight and advice.

Thought Leadership EN

Stronger SEO and AI Search Visibility with Thought Leadership

Sharing expert knowledge, original insights and useful perspectives, build the authority that both search engines and AI-driven search increasingly reward.

Business-to-Government EN

Understand 3 paradoxes if you want to do business with the public sector

Public-sector customers are open to new and exciting projects, but at the same time they want certainty and confidence in delivery.

Thought Leadership EN

Thought Leadership bridges the gap between marketing and sales

The relationship between marketing and sales is changing. The shift is driven by new behaviour and technology, which mean customers are doing more research on their own.